The ‘design vs content’ question has likely been debated for just as long as the chicken and the egg. Which comes first? The short answer is: neither.
Storytelling that sells
Humans are hard-wired to tell stories. It’s how we've passed on beliefs, ideas and information for thousands of years. By presenting an idea alongside an emotion, we can help people remember us and want to share our ideas. You could say that storytelling is the ultimate act of persuasion. And aren't we all in the business of persuasion?
I’m an SEO copywriter and brand storyteller based in Sydney, who helps businesses tell stories using compelling content marketing. I work with digital, design and advertising agencies as well as a range of brands across the tourism, non-profit, healthcare, finance and consumer lifestyle industries. Read more
I can’t recommend Sarah enough. She is a consummate professional and the quality of both her work and her work processes are absolutely top tier. I am constantly amazed by the work she produces and the manner in which she absorbs such complex and often technical information and then conveys that back pitched to the audience perfectly and distilling the essence of the topic in such an accessible manner.
Sarah is a truly insightful and talented copywriter whose ability to listen to what the client wants is equally as good as her ability to write copy that exceeded my expectations. I would highly recommend Sarah and am looking forward to working with her on future projects.
I highly recommend Sarah and have enjoyed working with her. Sarah is a true professional with a talent in delivering quality content with a skill in brand story telling. The results reflect Sarah’s thoroughness in researching the subject and she was great at kept me on track with deadlines and follow ups.
Sarah is a true master of words and has been a pleasure to work with. Nothing was ever too much for her and we recommend her to anyone looking to vamp up their content. We greatly look forward to working with her again!
Sarah did an amazing job writing our website content and developing industry news articles to share with our clients. She was able to quickly get up to speed on the intricacies of our industry and provide high-quality, creative work that helps us achieve our business objectives. Sarah is fast, professional and an all-round excellent copywriter.
It’s completely understandable that many of us can visualise what we want to say and yet have so much trouble expressing it in writing.
With blogs, commenting, links to social media, video, live chat and more, it’s no longer a case of just cutting and pasting your brochure copy.
These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.
Worried about creating too much content or giving away all your secrets? Here’s why sharing your expertise through content marketing is good for business.
Developing a thoughtful content marketing strategy will help you attract, retain and add value to clients now and in the future.
How many times have you finished reading a book or watching a movie and felt inspired to change your life in some way? Storytelling isn’t just a powerful and memorable way to communicate a message, it can also encourage people to change their behaviour. And when it comes to healthcare, that means saving lives.
Hawkins’ debut novel is astonishingly good and features all the hallmarks of a master thriller.
Although Stephen King’s writing advice is limited to fiction, there are some classic gems that can help you improve the copywriting on your website.