These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.
Worried about creating too much content or giving away all your secrets? Here’s why sharing your expertise through content marketing is good for business.
How many times have you finished reading a book or watching a movie and felt inspired to change your life in some way? Storytelling isn’t just a powerful and memorable way to communicate a message, it can also encourage people to change their behaviour. And when it comes to healthcare, that means saving lives.
Hawkins’ debut novel is astonishingly good and features all the hallmarks of a master thriller.
Developing a thoughtful content marketing strategy will help you attract, retain and add value to clients now and in the future.
Like doing an inventory on a cave full of treasure, a content audit helps you understand the value of your website, so you can make better decisions.
Although Stephen King’s writing advice is limited to fiction, there are some classic gems that can help you improve the copywriting on your website.
My business turned three this week. At this important milestone, I’ve decided to reflect on the things I’ve learned over the past three years.
The ‘design vs content’ question has likely been debated for just as long as the chicken and the egg. Which comes first? The short answer is: neither.
Tweeting at conferences and events helps you to connect with influencers in your industry and talk to people you may want to work with down the track.