Sarah Morton

I'm an SEO copywriter and brand storyteller based in Sydney, who's besotted with words, good stories and hot chips. I'm currently studying a Master of Arts in Creative Writing at Macquarie University.

Businessman reading newspaper and drinking coffee

What’s your single source of truth?

These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.

A stethoscope sitting on a medical book

Can creative writing change the world?

How many times have you finished reading a book or watching a movie and felt inspired to change your life in some way? Storytelling isn’t just a powerful and memorable way to communicate a message, it can also encourage people to change their behaviour. And when it comes to healthcare, that means saving lives.