The ‘design vs content’ question has likely been debated for just as long as the chicken and the egg. Which comes first? The short answer is: neither.
It’s completely understandable that many of us can visualise what we want to say and yet have so much trouble expressing it in writing.
With blogs, commenting, links to social media, video, live chat and more, it’s no longer a case of just cutting and pasting your brochure copy.
Whether you are writing web copy, emails, promotional materials or a press release, using the right words will allow you to communicate with clarity.