These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.
Worried about creating too much content or giving away all your secrets? Here’s why sharing your expertise through content marketing is good for business.
Developing a thoughtful content marketing strategy will help you attract, retain and add value to clients now and in the future.
Like doing an inventory on a cave full of treasure, a content audit helps you understand the value of your website, so you can make better decisions.