These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.
Although Stephen King’s writing advice is limited to fiction, there are some classic gems that can help you improve the copywriting on your website.
It’s completely understandable that many of us can visualise what we want to say and yet have so much trouble expressing it in writing.
With blogs, commenting, links to social media, video, live chat and more, it’s no longer a case of just cutting and pasting your brochure copy.