How many times have you finished reading a book or watching a movie and felt inspired to change your life in some way? Storytelling isn’t just a powerful and memorable way to communicate a message, it can also encourage people to change their behaviour. And when it comes to healthcare, that means saving lives.
Although Stephen King’s writing advice is limited to fiction, there are some classic gems that can help you improve the copywriting on your website.
If you missed my presentation on the power of storytelling at the inaugural IgniteSydney event, check it out here.
Although we may not be looking for a career in politics, here are some valuable lessons about how to attract and persuade customers using digital channels like social media.