These days, companies share information about their products and services on an ever-increasing range of channels. With each channel, there’s a risk of straying from the truth and creating silos of content that each tell a different story. Not only does this dilute your message, it creates a barrier to closing the sale.
Worried about creating too much content or giving away all your secrets? Here’s why sharing your expertise through content marketing is good for business.
Developing a thoughtful content marketing strategy will help you attract, retain and add value to clients now and in the future.
Like doing an inventory on a cave full of treasure, a content audit helps you understand the value of your website, so you can make better decisions.
Tweeting at conferences and events helps you to connect with influencers in your industry and talk to people you may want to work with down the track.
Here are five tools to help you implement your social media marketing strategy without sacrificing your productivity.
Whatever the change might be, there are ways to communicate it to staff, suppliers and customers that will make the process as smooth as possible.
If your business has to compete with everything else on the interwebs, it had better look damn good.
Your corporate style guide outlines the ‘rules’ about your brand. It should be protect your brand from the one most likely to lead it astray—you.
Are you so busy talking about yourself and your product, that you forget to explain how you can solve your customer’s problem?