A wise man once told me that you can’t explain the concept ‘a picture is worth a thousand words’, without actually using words. As a copywriter and editor, this realisation delighted me. I love storytelling and inspiring customers to buy using good content.
However, it would be remiss of me to ignore the fact that now more than ever, image is everything. Here’s why.
Good images get social
It’s the year of Pinterest and Instagram. Everyone’s a photographer, and you can set up a tumblr account in less time than it takes to make a cup of coffee. If your business has to compete with everything else on the interwebs, it had better look damn good. Whether it’s your logo, profile photo, newsletter, blog or facebook timeline, high-quality images and design are essential to building a professional brand.
Online retail is booming
Your customer can’t smell, taste or touch your product if they’re shopping online. In the absence of this interaction, you need high-quality images that will provide them with all the information they need to make that purchase.
Bill Gates might turn up at the front door
Good photography will help you take advantage of last-minute opportunities. I can’t tell you the amount of times I’ve secured some fabulous media coverage for a client, only to hear that noone bothered paying a photographer to capture their product/event/the time Bill Gates turned up, so the only photos available are some awful, low-resolution happy snaps taken by a staff member who was hanging around hoping to score some free champagne. Bad images make PR Managers cry. Remember that.
What do you think? Is your business good looking? Are social sites like Pinterest and Instagram making it more important for brands to look good?